Why Reels are the Future of Instagram Marketing

Reels, the short-form video feature on Instagram, have quickly become a popular way for users to consume and create content. There are several reasons why Reels perform better than photos on the platform.

Firstly reels offer a more dynamic and engaging way to tell a story or showcase a product. They allow creators to showcase their personality, creativity, and expertise in a way that photos simply cannot match. They allow creators to show the behind the scene footage and give users a more personal touch with their brand or product.

Secondly reels are more shareable than photos. They are more likely to be shared and reposted by users, increasing the reach and visibility of a brand or product. They are also more likely to be shared across other platforms, such as TikTok and Facebook, which can greatly increase a brand's reach.

Thirdly reels are more discoverable on Instagram. Instagram's algorithm favours video content, which means that Reels are more likely to show up in users' feeds and explore pages. This increases the likelihood of a brand or product being seen by potential customers.

Overall, reels offer a unique and engaging way for brands and creators to connect with their audience and increase their reach on Instagram.

Get in touch with our team for a FREE consultation to provide feedback on your current reels and what improvements can be made. We’ll also discuss content creation ideas that we both can collaborate together on to maximise your exposure.